Parts Canada To Sponsor CSBK Television Coverage


TORONTO, Ont. (August 21) – Canadian Superbike Championship title sponsor Parts Canada has also been confirmed as sponsor of ‘Motorcycle Mania’ on the High Definition radX television network this fall.

‘Parts Canada Motorcycle Mania’ will be a block of two and a half hours of programming that will include half hour, flag-to-flag coverage of the Parts Canada Pro Superbike, Pirelli Pro Sport Bike and Harley-Davidson XR1200 Cup national classes. The programming will also feature the second season of the one-hour documentary series Unlimited Superbike, which follows the radX / BMW Motorrad Canada factory Superbike team of Brett McCormick and Michael Ferreira on the national tour.

The national class race coverage will be highlighted by the first use of 3D technology.

“We are excited to extend our support of Canadian motorcycle racing by putting our name on this television package,” said James Danyluk of Parts Canada. “The introduction of 3D takes motorcycle racing coverage to a new level, while the Ultimate Superbike series gives race fans a fascinating behind the scenes look at the operation of a modern race team.”

The coverage of the Canadian Superbike Championship by Parts Canada is a joint effort between Professional Motorsports Productions and Whistlestop Productions. Professional Motorsports Productions has handled TV coverage of the Canadian Superbike Championship since 1994. Whistlestop Productions has been the creator of numerous motorsports related programs over the past 22 years.

“Parts Canada has been the title sponsor of our national series since 2000 and it is great to have them partner with us on this TV venture,” said Colin Fraser of Professional Motorsports Productions. “With two and a half hours of dedicated motorcycle racing programming, no enthusiast will want to miss ‘Parts Canada Motorcycle Mania’ on radX this fall.”

‘Parts Canada Motorcycle Mania’ debuts on radX on Monday, November 7 with action from the first round of the Canadian Superbike Championship at Circuit ICAR in Mirabel, Que.

“The use of 3D in our coverage of the Canadian Superbike Championship by Parts Canada represents a real breakthrough for motorsports coverage on television,” said David Hatch, who along with his partner Stacey Hatch are executive producers at Whistlestop Productions. “We think it’s fitting that Parts Canada join us as a partner in our television coverage of Canada’s national racing series.”

Parts Canada is this country’s largest distributor of aftermarket parts and accessories for the powersports industry. With distribution centres in Calgary and London, Ont., Parts Canada has the ability to quickly and efficiently deliver parts to its valued dealers across the country.

radX is owned and operated by High Fidelity HDTV™, Canada’s leading HD broadcaster. With its suite of High Definition channels, Oasis HD™, Treasure HD™, eqhd™, and radX™, High Fidelity HDTV provides Canadians with some of the best non-fiction programming from around the world.



Posted on August 21, 2011, in CSBK - Canadian Superbike Series. Bookmark the permalink. Leave a comment.

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